|
November
2009 Newsletter
An
Update from Ed
I'm excited to announce that I have begun putting my presentations
on book publishing and marketing together into a book/ebook. I hope
to release the ebook as a free download, and then I'll look into a
possible print edition as well. However, before we get there, I need
your help.
If
you're interested in publishing at any level, would you take a peek at
a sample of the ebook and drop me a note with your
thoughts? If you've published a book, please let me know as I have a
pretty exciting opportunity to share with you as well.
This
month I'm tackling another tough topic that writers need to
consider: navigating racial sensitivity. This is a topic well worth
addressing before we make any missteps. As always you're welcome to
reply via e-mail with your
comments.
I'm also really pumped about this month's list of helpful links
for blogging, writing, and marketing. I think there's something for
everyone.
Navigating Racial Sensitivity
The limits of a writer's perspective... Over
the past month a significant controversy emerged in the Christian camp
regarding a book about leading with integrity that used a martial arts
metaphor and design concept to communicate its ideas. A number of
Christians said the book and its accompanying promotional videos were
offensive to Asian culture. After a few false starts, the leading
voices in the matter communicated over a series of phone calls and have
been working on setting things straight. I wrote a blog post about
Christianity and racial sensitivity after a friend asked for my
perspective, but I'd like to talk about the broader issue of racial
sensitivity in our writing and the limits of our perspectives as
writers. We Will Reinforce Stereotypes on Our Own In
Coffeehouse Theology I wrote a fictional story where characters from
MTV's The Real World mixed with The Andy Griffith Show. In my first
draft I created a female character who broke into tears at the drop of
a hat.
I only intended to create some drama, but it took my wife
to point out my insensitive gender stereotyping. Through writing that
short piece I learned that writers will unknowingly reinforce
stereotypes on our own. We Need a Diverse Network of Readers and Writers As
my wife illustrated, writers need to discuss their work with a diverse
network of readers and writers. As a Christian theologian I've learned
that my field is typically dominated by white, North American males.
The more I talk to my Asian and African American friends, the more I
realize how serious a problem this can be. Whether
seeking out help in developing an idea or reading through a chapter of
a book, a limited network places limits on our work. The Solutions We Propose May Not Work It's
admirable when someone in the majority tries to correct past wrongs or
to reorient misperceptions, but even when seeking reconciliation there
is a danger that the proposed solutions may not help. And
even when we ask those we've offended for their help in righting
wrongs, we are still placing them in a difficult and potentially
vulnerable position. As we seek to communicate our ideas with
sensitivity to others, we will need to commit to listening and to
giving others the benefit of a doubt when they express concerns
about our writing.
Links for Better Writing, Blogging and Marketing
Links I love by giving link-love.
The Science of ReTweets:
Do you have a great idea that you'd like others to share on Twitter?
There are a few simple things you can do to increase the odds that
others will pass them on. This is a must-read for Twitter users.
Seth Godin's Advice for Authors:
This blog post is solid gold for anyone interested in publishing. It
both corroborates with my own experiences and challenges me to change
how I do certain things.
40% of People Friend Brands on Facebook:
Whether you're using Twitter or Facebook to connect with readers or
customers, take note of this article where 40% of those who
follow/friend a brand are motivated by exclusive deals or offers.
54 Tips for Writers from Writers: A compilation of advice like this is just as good if not better than most books offering advice on writing.
What You Can Control in Publishing: Thomas Nelson CEO Michael Hyatt encourages authors to focus their energy on the factors they can control.
A Guide to Creating Email Newsletters:
Both the ideas in this article and the comments that follow provide
some excellent advice if you're considering creating your own
enewsletter.
Recommended Ebook Publisher:
After researching a lot of options for publishing ebooks, Smashwords
appears to be a great choice. Coming with recommendations from a
veteran of the publishing industry, Smashwords has a great step-by-step
guide for creating and formatting your ebook.
Small Business Social Media Tips: Not sure how social media can help your career or business venture? This guide covers the basics.
Back to the top.
|
Keep in Touch

Web Sites
edcyz.com
(writing)
inamirrordimly.com
(theology)
Recent Writing
Palin's Book and Evangelicals The Why's and How's of Twitter Christians and Racial Sensitivity
Upcoming Events
December 6th
Speaking at Circle of Hope Camden, NJ
January TBA
From Bible Study to Theology
Philadelphia, PA
Stay tuned for more writing and theology workshops.
Announcements
Place
your announcement here! Drop
me an e-mail.
Video of Past Events
Gravity
Books & Music
Coffeehouse Theology Talk
My Books
Coffeehouse
Theology:
Reflecting on God in
Everyday Life
Coffeehouse Theology
Discussion Guide
Coffeehouse Theology
Bible Study
Guide
|